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As such, this forum aims to integrate your learning in this course. We hope to achieve this thought exercise through the prism of artificial intelligence capabilities in marketing. Our learning took us through a circular loop of competitive strategies, STP, digital marketing analytics and communication, product marketing, and branding (these topics are not standalone.) This forum considers AI’s role in each ring within this circular loop.
How can AI, a data-centric set of capabilities, transform marketing? Discuss the concerns inherent in AI marketing.
How will/can the use AI capabilities bestow, or harm competitive advantages to the firm?
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