You will create an integrated marketing and communications plan for the brand St

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You will create an integrated marketing and communications plan for the brand Stanley Cups. Complete the steps in order. Use the attached template as a guide. It was sourced from here, for further information. Organize your information into a PowerPoint presentation which will be around 15 slides long.
So far you have practiced going through some of these steps on various brands. Your plan should address: Determine the goal, determine the target audience, determine the message, the channel, the budget, promotions, and measurement
Introduction: Describe the product and its competitive environment and summarize the goal of the campaign
Detailed plan:
Goal
Target audience
Key messaging (USPs, target audience desires, etc.)
Channel – how will you reach your target audience
Content – of what will the campaign be composed? Advertisements? Events? Promotions? Coupons? Apps? Resources and Workflow- who will execute, on what timeline
Budget – If using a Top Down budget, use a sample budget of $50k, $10k, $5k, or $1k (depends on the realistic scenario of your entity). Or you may calculate a budget based on the retail price of the product. Measurement – How will you measure success? This should be tied to your goal.

WRITE MY ESSAY