Objective: To explore the impact of media convergence on your life. Background

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 Objective:
To explore the impact of media convergence on your life.
Background: 
Before you begin this exercise, read the Week 1 course materials. Then, study the following information carefully from the Saylor text (2016): 
Mass communication refers to a message transmitted to a large audience; the means of transmission is known as mass media.  (p. 8)
Culture generally describes the shared values, attitudes, beliefs, and practices that characterize a social group, organization, or institution.  (p. 9)
Media convergence is the process by which previously distinct technologies come to share tasks and resources.  (p. 27)
Activity: 
Select and thoughtfully respond to ONE of the following questions:  
Consider your recent experiences with mass media and reflect on the nature of your engagement. How has media convergence affected your use of the media? Describe when and explain why you sometimes simply consume content and when and why you deliberately engage with popular culture. 
In what ways have the use of electronic media, especially television, the internet, and social media, changed our social life?  What is different about how you live because of the presence of these media?
What are gatekeepers and tastemakers? How might they be influencing the media messages you see/hear?  
Complete your response by connecting your ideas to the course content that you were asked to read and use American Psychological Association-style in-text citations and end-of-text references. If you are unfamiliar with that reference style, you can find examples in our library’s APA 7th Edition Citation Examples: General Rules.  
Very important ; Use the attach material to complete this work.
must watch:
 https://www.youtube.com/watch?v=gOOhGmRl37s

WRITE MY ESSAY