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It can be helpful to think of target markets as tribes. Each of us associates with various target markets, or tribes, based on a variety of factors such as our interests (psychographic), age (demographics), gender (demographics), beliefs (psychographics), etc.
Watch this TedTalk on Tribes Links to an external site.: https://www.ted.com/talks/seth_godin_on_the_tribes…
Based on this, list and define some of the tribes to which you belong. Be as descriptive as possible. What do they have in common?
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